BuildsWebsite.com
This website has information to help you understand the setup and process of Email Marketing/ Creatives. There are specific guidelines that you should follow. Before you can understand an HTML creative you should know how it works.
The most important thing you need to know about an HTML creative is that you can't just attach a bunch of images to a message and hit “send.” The creative images and text must be embeded into HTML. The images then have to be hosted to the mail server with the correct paths. This is so the consumer can see the entire creative as it was designed.
Questions if you are doing the mailing:
How many IP addresses do you have?
What type of Email platform are you using?
How does the email platform utilize the IP's ( Single IP or rotating IP )?
The ability to get into major ISP's ( Hotmail, yahoo, aol, Gmail and msn )
The two most important elements for an Email marketing campaign are the subject line and the HTML creative. SPAM filters have become very sophisticated and they look for certain key words and phrases that they will flag as SPAM. To alleviate this from happening, most email fulfillment providers use SPAM filtering software to determine the deliverability of the email advertisement.
The main image or design in your campaign can not exceed a percentage pixel ratio. The image to the left will show an example of how a designer will chop the design into small pieces. This will help with faster loading time and with the spam filters.
Text to image ratio needs to be 50/ 50
The text in an advertisement (creative) should be 50% text to image ratio. The image to the left will show an example of text you add to the bottom of the image. Every creative need a few sentences explaining the offer or product.
We then run it through the SPAM filtering software to determine the percentage of text to image. This gives us an Idea if we need to add more text to the body of the advertisement.